PricewaterhouseCoopers logo is well received

Jan Hildebrand’s letter expressing disbelief at the PricewaterhouseCoopers identity (DW 12 June) was interesting, not only for the views expressed, but on the facts as stated.

As the head of the publications, advertising and design management department responsible for commissioning the majority of Price Waterhouse design and for the management of our corporate identity, we use a number of respected consultancies with whom we share confidences and solicit creative solutions.

We expect that they in turn respect these confidences and do not air them in correspondence.

The new Pricewaterhouse-Coopers identity has been well received both internally and by our consultants.

Changes bring challenges for us and I am pleased to say that our core team of external advisers are enthusiastic in responding to them, using their creative abilities in a professional and pragmatic way while, above all, maintaining client confidentiality.

Peter D Smith

Head of publications, advertising and design management

Price Waterhouse

London SE1

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