This week sees the launch of Harry Halfyard, a bottled beer from the Shepherd Neame stable. Named after a legendary Kent cricketer, the beer is a lager-ale hybrid, billed as a premium ale. Harry Halfyard aims to target the group of young, sporty men who might usually pick a pint of lager as their preferred tipple. The brand identity is designed to give the beer an old-fashioned and humorous personality and has been created by Wagstaff’s. It will be available through Tesco.

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