This week sees the launch of Harry Halfyard, a bottled beer from the Shepherd Neame stable. Named after a legendary Kent cricketer, the beer is a lager-ale hybrid, billed as a premium ale. Harry Halfyard aims to target the group of young, sporty men who might usually pick a pint of lager as their preferred tipple. The brand identity is designed to give the beer an old-fashioned and humorous personality and has been created by Wagstaff’s. It will be available through Tesco.
Speaking at this year’s Offset Dublin, Moving Brands’ creative director Sean Murphy talks on how he got to where he is today, why he hates the internet’s pedantic scrutiny of
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.