This week sees the launch of Harry Halfyard, a bottled beer from the Shepherd Neame stable. Named after a legendary Kent cricketer, the beer is a lager-ale hybrid, billed as a premium ale. Harry Halfyard aims to target the group of young, sporty men who might usually pick a pint of lager as their preferred tipple. The brand identity is designed to give the beer an old-fashioned and humorous personality and has been created by Wagstaff’s. It will be available through Tesco.
The visual identity seeks to put a space age spin on noodle packaging, while showcasing thefood brand’s ethical values.
Flow X is the result of 10 years of research, design and development according to the studio, and takes aim at the outdated offering currently on the market.
The Pantone Lifestyle Gallery is designed with colour in mind and showcases a new and expanded range of home products.
The property website has revealed a rebrand, including a new logo, typeface and shift of its signature purple shade.