Johnny Bruce’s questions on why designers have difficulty in acknowledging the benefit of words and writers touched a chord with me (Letters, DW 5 March).
You could compare design today with the silent cinema 70 years ago – entirely dominated by image. Then, much to the irritation of some film-makers, talkies came on the scene. I think we graphic designers are about ready for “talkies” and should embrace the combined communication power of both pictures and words.
I am encouraged by signs that things may be changing. British Design and Art Direction has now recognised he importance of Writing for Design by introducing a new category. This is its first year, and I know the D&AD is delighted by the quantity of submissions.