MED identity improves Eyesite

OPTICIAN Eyesite opened its latest outlet in Brighton this week, with a format created by local consultancy MED.

Working in conjunction with the client and graphics specialist Kingstar, MED has brought in a new identity aiming to position Eyesite as a leading independent optical retailer.

Technology features strongly in the new look, including the Vidimirror – a touchscreen image capture system that enables customers to “try on” different frames on screen. Display features in the store will include rotating wall-hanging racks, and free-standing display units that can be wheeled to different positions in the shop.

It is expected that the new concept will be refined and introduced at Eyesite’s other stores in Reading and Winchester later this year. MED staff hope to be involved in a more extensive roll-out in the future, although plans for this have yet to be confirmed.

MED and Kingstar’s work for Eyesite was rewarded with a Grand Prix in the Business Link design awards last week.