Siebert Head repositions sanitary brands

Kimberley Clark is to relaunch its Kotex Brevia and Kotex Camelia sanitary brands, with new packaging created by Siebert Head, in April.

The redesign is intended to reposition the product as fresh and comfortable.

“We felt the message was slurred, but this new packaging revitalises the products,” says a Siebert Head spokeswoman.”This was primarily achieved by simplifying the design elements and improving the legibility and standout of the brand,” she adds.