Brandhouse reclothes Sanctuary

Brandhouse WTS has revamped packaging for the Sanctuary Spa Covent Garden’s range of beauty products, which launch in Boots the Chemists stores this week.

The work, the culmination of a 12-month project by the group, has been applied to the company’s entire 50-strong range of products, including bath, body, face and foot care and the premium brand World Spa Secrets. It includes structural and graphic elements.

The group was briefed to create packaging with ‘very indulgent, self-pampering’ cues that ‘didn’t take away from the texture, scent and colour of the product inside’, says Mel Maynard, Brandhouse design director.

It has updated the brand’s koi carp marque, moving from a ‘quite hard graphical style to a water colour effect’, she says. The consultancy also introduced an over-cap that softens the brand’s core orange colour and gives the impression ‘of something inside, an inner sanctuary’, Maynard adds.

The work aims to give greater consistency to a range that has ‘grown erratically’ from a base of six core products, she says.

Brandhouse WTS was appointed following a four-way pitch in spring 2003.