The new site, which will go live on 31 March, will feature in a ’really clear and intelligent design’ to ’improve the user experience’, according to Victoria Rogers, the Design Council’s website and digital manager.
Lloyd Northover and Twenty Six were appointed to the work in October 2009 following a tender process, according to Rogers.
Matt Silcock, head of digital design at Lloyd Northover, says the consultancies collaborated on strategic work and the development of the information architecture, while Lloyd Northover also worked on the site’s look and feel – using the existing brand guidelines created by Purpose.
He says, ’The big issue that we dealt with was that there is lots of good content on the site, but the problem was accessing it.’
Rogers says the new site will continue to use a palette based on the Design Council red, and will feature Georgia and Arial fonts.
She says that when the site goes live it will feature content from the existing site, as well as new content from Design Council initiatives including the Redesigning
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