The Body Shop has selected Landor Associates to undertake a review of its brand identity. The appointment follows a three-way pitch against unnamed rivals held three weeks ago by the environment-friendly retailer. The move coincides with the retailer’s plans for a new international store format. The new look has been redesigned in-house and trialed in […]
Innovation is the implementation of creativity.
International business management consultancy Pelican is set to launch a new identity this week, designed by London branding consultancy C Eye. C Eye was briefed to look at repositioning the group as part of a multi-million pound investment and growth plan. The new identity comes at a time when Pelican is understood to be looking […]
Design Bridge has redesigned Nescafé Gold Blend as part of a product relaunch, reflecting changes to ingredients to make the product more appealing.
Hampshire design consultancy Mirror Image has created a sub-brand for the World Wildlife Fund to promote its fundraising events. Designed for the October Walk for Wildlife, the WWF’s longest running fundraiser to help support the endangered rhinocerous, the identity will be featured on a range of print material. “The brief was to create a distinctive […]
20/20 is developing a large store format for DIY retailer Homebase in Ipswich, following the success of the Dundee outlet designed by the consultancy last year. 20/20 creative director Bernard Dooling says: “Our understanding of Homebase’s value proposition and how this can be communicated to its customers is a huge advantage.”
Wolff Olins has been appointed to create a global brand identity for the combined on-line business of the Tate Gallery and the Museum of Modern Art in New York. Last week it was revealed that e-business consultancy Scient has been appointed to design the on-line business proper. The service is expected to offer transatlantic e-commerce […]
London architectural and interior design group The Hancock Ward Company is rolling out new interiors and signage across Safeway’s central London stores. The move follows a successful trial of the new format at the supermarket chain’s King’s Road branch in Chelsea (DW 13 August 1999). The decision by the UK’s fourth largest supermarket group to […]
Designers should be creating products and services which are accessible to everyone – however able-bodied. It’s not only the law, it’s commercial sense.
The Company Design Consultants has designed a new graduate recruitment brochure for credit insurance group Euler Trade Indemnity. The consultancy sought to ensure that the design and tone of voice was positioned to appeal to a graduate audience.
Somerset House, the landmark London building which previously housed offices of the Inland Revenue, opens to the public today, after a long restoration. As well as shops, restaurants and cafÃ©s, the building will also play host to the Gilbert Collection of European decorative art. Design consultancies including Atelier, responsible for signage and graphics, Lighting Design […]
Elmwood Design and Tucker Clarke-Williams Creative scooped nine awards between them at The Roses Awards 2000 in Manchester last week, including two golds. Hosted at the Palace Hotel, the event was specifically for all English and Scottish design groups outside London. It saw Elmwood collect the Chairman’s Award, plus silvers for corporate identity, corporate literature […]