Design Bridge has midas touch

Design Bridge has redesigned Nescafé Gold Blend as part of a product relaunch, reflecting changes to ingredients to make the product more appealing.

The new packaging hits the shelves in July. The trademark coffee bean scoop has been given greater prominence and now acts as a “hero”, according to a Design Bridge spokesman. It creates “an evocative, atmospheric pack that recreates the moment of roasting”, he adds.

Gold Blend consumer manager Ben Pearman says: “Design Bridge clearly understood the quality message of new Nescafé Gold Blend and has provided an ideal design solution.

“We believe this redesign will stand out and appeal to coffee drinkers while ensuring that new Nescafé Gold Blend remains the number one premium instant coffee,” he adds.

Design Bridge has created a new corporate identity for independent brewery Adnams. Based in Southwold, the group consists of 90 pubs, three hotels and a wine business.