Digest

Warner Village Cinemas is not aiming to rebrand any of its Birmingham screens for the September launch of its Bollywood programme. A line up of Indian films will be shown at its 30-screen Birmingham muliplex from September. ‘There will be some branding work for it closer to the time, which will probably be done in-house,’ says Warner Village marketing head Ralf Ludemann. The chain is currently working with London design group Alchemy.

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