HGV created the identity and promotional materials for the UK’s first National Anaesthesia Day, which took place yesterday. Initiated by the Royal College of Anaesthetists, the event was intended to reduce fear and misunderstanding of anaesthetics.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.