The Attik has designed two interactive art montages to promote the launch of Experience Music Project, the interactive music museum designed by architect Frank Gehry. Experience Music Project opens in Seattle on 23 June and tells the story of the creative processes behind the US pop industry. Attik created two 30-second advertising montages that ‘capture the essence of music as art’, says Attik creative director Simon Dixon. The montages will be housed at EMP.
The West Midlands city has been awarded £3 million, and will host a year-long series of events that will encompass art, design, theatre and more.
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The blue-based purple has been selected for its “provocative” and “thoughtful” shade, which nods to current trends in areas like spirituality and space exploration.
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