Potts leaves Fitch for Rubus e-solution job

Fitch’s UK head of multimedia, associate director Steve Potts, is set to leave the design consultancy to head creative services at UK e-business consultancy Rubus.

A replacement for Potts has not yet been named by Fitch, which is currently interviewing for the job.

“We are at the shortlist stage, but no one has been chosen yet,” says a Fitch spokeswoman.

Potts will develop the creative services of technology-strong Rubus, formerly NVision and voted the UK’s most promising young company by the Confederation of British Industry last year. The group offers integrated design, development and strategy services to clients including Waterstone’s, Granada Media and Thomas Cook Interactive.

Potts’s decision to leave the traditional design sector reflects the growing convergence of disciplines within the digital media arena, and the wide range of businesses involved.

Only two months ago, Potts’ colleague, Fitch associate director Helen Charman, joined US-founded e-business and branding consultancy Scient at its UK office.