Ruff Dog corporate identity

Ruff Dog Productions, a print production company due to launch in Newcastle-upon-Tyne this week, is using a character created by local design consultancy Crutes la Mar as part of its corporate identity.

The character, Ruff the dog, will appear on stationery and direct mail material.

There are also plans for him to appear, in animated form, on Ruff Dog’s forthcoming website.

The identity was inspired by Ruff Dog’s name, which had already been chosen when Crutes la

Mar was appointed following a referral, says consultancy founder Duncan Crute.

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