WWF checks its Mirror Image

Hampshire design consultancy Mirror Image has created a sub-brand for the World Wildlife Fund to promote its fundraising events.

Designed for the October Walk for Wildlife, the WWF’s longest running fundraiser to help support the endangered rhinocerous, the identity will be featured on a range of print material.

“The brief was to create a distinctive sub-brand of WWF, so we created a rhinocerous character which has an open, child-like quality bringing warmth to the brand while still appealing to older audiences,” says Mirror Image creative director Tony Williams.

The identity will be rolled out to posters, stationery, signage and advertising.

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