Arthur Steen Horne Adamson has created a new name and visual identity for the 100-year-old youth missionary organisation The Crusaders. The charity will relaunch at the end of the year as Urban Saints. ‘The negative association with crusaders and the atrocities committed in the name of Christianity had become an impediment,’ says ASHE director Marksteen Adamson. ‘Some Christian organisations refused to work with the group because of its name.’ The design uses a crest to evoke the ‘history and symbolism’ of the organisation, founded in 1900 by Albert Kestin.
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The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched