Jamie Hewlett was awarded the Designer of the Year award at the Design Museum on Monday evening. The cartoonist was nominated for the £25 000 prize on the back of the 2005 Gorillaz album Demon Days.
Hewlett, who works from his London consultancy Zombie Flesh Eaters, beat a shortlist that comprised The Guardian design team, Tom Dixon and Architecture for Humanity founder Cameron Sinclair.
According to the curator of the DOY exhibition Libby Sellers, the jury made its decision on Monday morning at a meeting of the four jurors: Kevin McCloud, Hilary Cottam, Emily Campbell and Christopher Bailey, plus replacement chairman Sir Christopher Frayling.
Sellers says plans for next year are underway, but she is unsure if the arrival of new museum director Deyan Sudjic will result in changes to the competition format.