News in brief round-up

A round-up of this week’s news in brief.



Blue Marlin has designed new branding and packaging for sports nutrition brand SCI-MX Nutrition. The consultancy created a new slogan, ‘You at your best’, and a new logo that features a molecular symbol and new typography, aiming to give a ‘more modern and efficacious feel’, according to Blue Marlin.

Bulk Powders

Robot Food has created new branding and packaging for sports nutrition brand Bulk Powders. The identity uses a new green colour and ‘performance icon’ which, according to Robot Food, ‘symbolises progression and movement, and is neither masculine nor feminine.’

Tring Brewery pumps

Kate Marston of KM Design has created new branding for Tring Brewery’s beers, using ‘colour psychology’ theories to inform the designs. New illustrations have been created by Tring Brewery marketing manager Ben Marston, and the branding uses typeface Trade Gothic Standard Bold Condensed across the strapline and beer names.

Aesop has been appointed to develop new brand communications for beauty brand Crabtree & Evelyn. The work will be rolled-out across the brand’s global markets.

Harry Bromptons

Cartils has designed the branding and packaging for alcoholic ice tea start-up brand Harry Brompton’s. The packaging features traditional-looking typography, according to Cartils, with a hand-drawn logo and pared-back colour palette.

Consultancy Mystery has designed new packaging and branding for soft drink Thor. The designs follow initial brand creation and positioning work by Brand Nu at the end of last year.

25 for 25 poster

Macclesfield-based consultancy Vibe has created the 25 for 25 community campaign for East Cheshire Hospice. The campaign celebrates the hospice’s 25th birthday, and includes 25 different activities for people to take part in, aiming to raise awareness of and fund for the charity. According to Vibe, the look is inspired by craft and screen-printing techniques, with a logo based on a 25 petal sunflower.

Vaara fragrance

JKR has created the branding and packaging for new Penhaligon’s fragrance Vaara. Inspired by the Royal House of Marwar‐Jodphur in Rajasthan, and the Maharaja’s desire to create a scent to celebrate the arrival of his granddaughter, the designs use bright colours, gold detailing and patterns referencing stained-glass windows. The  packaging uses silk touch paper to create ‘another level of depth and texture’, according to JKR.

Chester Zoo bugs campaign

True North has created the summer Big Bugs campaign for Chester Zoo, which is shown across environmental graphics, wayfinding, retail point of scale, and press, digital and TV advertising. True North appointed Simon Henshaw to create a set of illustrations, which are hand-drawn watercolour images of bugs, aiming to give ‘a sense of scale and wonder’, according to the consultancy.

Strauss Leipzig

20.20 has created a new retail concept for German brand Strauss Innovation. The brand, which specialises in female apparel and homeware, launched the new look in Leipzig station. According to 20.20, the concept focuses on ‘storytelling’ and cross-merchandising.

Adidas exterior

Consultancy Mynt has designed the Adidas exhibition stand for European fashion trade show Bread and Butter. The space aims to ‘inspire and intrigue’ visitors, according to Mynt, and uses different zones to showcase different product categories and collections.

Southampton-based consultancy Carswell Gould has created new branding for charity Rose Road Association, which supports young people with disabilities and their families. The new identity uses magenta alongside a ‘fresh, modern typeface’, according to the consultancy.

Youth Music logo

M&C Saatchi has created new branding for charity Youth Music. The new identity scraps the former ‘Bongo’ character, and uses a circular, typographic mark that aims to ‘communicate the life-changing nature of music for young people’, according to the consultancy. M&C Saatchi also created the new Youth Music website.

Hasselblad Iconography campaign

Springetts has developed the advertising creative for camera brand Hasselblad. The consultancy created the campaign strapline ‘iconography’, sitting with iconic photographic images such as the Empire state Building and the moon landings.

Ross Phillips has been appointed as associate design director at Dalziel and Pow, where he will head up the consultancy’s digital offer. Phillips was previously creative director at SHOWstudio, and also worked at Benetton communication research centre Fabrica.

Key to Freedom campaign

Mother has designed a campaign for Key To Freedom, an initiative from charity the Women’s Interlink Foundation (WIF) that sells scarves made by vulnerable young Bengali women through Topshop, with all the profits going back to the women. Mother designed the point-of-sale materials and digital and social media campaigns.

London-based consultancy Holmes Wood has been appointed to work on the new visitor mapping strategy for the American Museum of Natural History in New York. According to Holmes Wood, the new strategy aims to ‘extend the brilliance and inspiration found in the Museum’s actual galleries to all areas of the site’. The consultancy is collaborating with the New York media consultancy Local Projects on the digital aspects of the project.



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