V4 Studio designed the Dairy Milk egg, not FutureBrand

It was great to see Cadbury brands feature so prominently in your article on Easter egg packaging (DW 20 April), but I must correct your claim that FutureBrand was responsible for designing our key Cadbury Dairy Milk egg. This egg, along with other leading lines, was designed by V4 Studio, Cadbury Schweppes’s design house.


FutureBrand designed the original Cadbury Delight Easter egg packaging, but V4 Studio has been building brand integrity for key redesigns, such as Cadbury Creme Egg and the Maynards masterbrand. We are passionate about delivering brand success.


Phil Watson, Creative head, V4 Studio, Birmingham

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