After nearly a decade without change, Novartis Consumer Health has introduced new packaging, created by Dew Gibbons, for its Tixylix children’s cough medicine brand. Increased competition in over-the-counter paediatric medicine has led to the change. The sector is worth £9.8m per year. ‘The emotional ties of a brand linked to the well-being of a child from the ages of one to ten will form strong bonds of trust and loyalty with parents,’ says Dew Gibbons creative director Shaun Dew of the project. Customers were perceived as being fond of the existing packaging style. ‘It was crucial to remain true to what the Tixylix brand stands for,’ says Dew.
Norway’s capital has been rebranded by design consultancy Creuna, which aims to strengthen links between the municipality and its citizens.
Illustrators and designers including Quentin Blake, Frith Kerr and Antony Gormley have interpreted the number 30 for the museum’s birthday.
London-based studio Red&White has given the global company a new identity in time for its 50th birthday, to increase awareness of its range of tech services, from cyber-security to digital
Drew, who is director of policy and place at FutureGov, previously worked as a civil servant for 12 years, helping Government departments streamline policy-making through design and digital.