After nearly a decade without change, Novartis Consumer Health has introduced new packaging, created by Dew Gibbons, for its Tixylix children’s cough medicine brand. Increased competition in over-the-counter paediatric medicine has led to the change. The sector is worth £9.8m per year. ‘The emotional ties of a brand linked to the well-being of a child from the ages of one to ten will form strong bonds of trust and loyalty with parents,’ says Dew Gibbons creative director Shaun Dew of the project. Customers were perceived as being fond of the existing packaging style. ‘It was crucial to remain true to what the Tixylix brand stands for,’ says Dew.
Design Week’s most popular pieces on illustration and design exhibitions from the past year, from shows on protest poster graphics to place branding.
People are spending less money on physical items and more on doing things, recent research shows. Here are some non-physical present ideas to surprise the creative person
Mysterious tigers, blue whales and dragons take centre stage at the prolific illustrator’s first solo show in over a decade.
The Design Museum has announced the finalists of its annual Design Ventura scheme, which gets teenagers aged 13-16 across the UK to pitch ideas for new products, one of which