After nearly a decade without change, Novartis Consumer Health has introduced new packaging, created by Dew Gibbons, for its Tixylix children’s cough medicine brand. Increased competition in over-the-counter paediatric medicine has led to the change. The sector is worth £9.8m per year. ‘The emotional ties of a brand linked to the well-being of a child from the ages of one to ten will form strong bonds of trust and loyalty with parents,’ says Dew Gibbons creative director Shaun Dew of the project. Customers were perceived as being fond of the existing packaging style. ‘It was crucial to remain true to what the Tixylix brand stands for,’ says Dew.
Illustrator Natasha Durley discusses modernising the classic nature series, incorporating new features of the UK’s landscape and a “layered” technique.
As part of our series looking at in-house design teams, we talk to Facebook director of product design Austin Chang about cross-family design, moving beyond apps and taking on 1,000
The Design Museum has named the installation which allowed children from neighbouring countries to play with one another the Beazley Design of the Year.
With designers’ mental health taking a hit during the pandemic, the studio has developed MindFull to help its peers “feel a little less blue”.