After nearly a decade without change, Novartis Consumer Health has introduced new packaging, created by Dew Gibbons, for its Tixylix children’s cough medicine brand. Increased competition in over-the-counter paediatric medicine has led to the change. The sector is worth £9.8m per year. ‘The emotional ties of a brand linked to the well-being of a child from the ages of one to ten will form strong bonds of trust and loyalty with parents,’ says Dew Gibbons creative director Shaun Dew of the project. Customers were perceived as being fond of the existing packaging style. ‘It was crucial to remain true to what the Tixylix brand stands for,’ says Dew.
The council has chosen design consultants Publica to provide strategic oversight for its £235 million plan, which may include “more plants, reduced traffic and fewer building emissions”.
Some 25 years on from its first launch, the series dedicated to great thinkers and philosophers is being updated with 20 more titles.
The visual refresh hopes to make the data-heavy environmental and energy resources magazine stand out from its competitors.
D&AD foundations director Paul Drake advises design graduates and those studying to make the most of the current spirit of “generosity” in the industry.