After nearly a decade without change, Novartis Consumer Health has introduced new packaging, created by Dew Gibbons, for its Tixylix children’s cough medicine brand. Increased competition in over-the-counter paediatric medicine has led to the change. The sector is worth £9.8m per year. ‘The emotional ties of a brand linked to the well-being of a child from the ages of one to ten will form strong bonds of trust and loyalty with parents,’ says Dew Gibbons creative director Shaun Dew of the project. Customers were perceived as being fond of the existing packaging style. ‘It was crucial to remain true to what the Tixylix brand stands for,’ says Dew.
The Welsh political party has suggested it may be changing its name to the New Wales Party, in a bid to be more “inclusive”, particularly towards non-Welsh speakers. We look
The online streaming service will work on a range of screens, from TVs to tablets, and will let players switch from watching games on YouTube to playing them instantly.
The National Citizen Service (NCS) offers four-week programmes for teenagers across the UK, and is set to be rebranded and given new marketing campaigns for a maximum spend of £10
The show at the William Morris Gallery features posters, matchboxes and papercuts displaying slogans inspired by communist leader Chairman Mao.