Poulter targets Canny Chefs

Sandwich spread manufacturer Shippams is making a bid to diversify into low-cost meals, aimed at students, pensioners and families on low budgets.

Leeds consultancy Poulter Partners has developed the brand name, Canny Chef, plus identity and launch packaging.

Bright illustrations of the Taj Mahal in “mild” or “hot” colours are used to differentiate the range from those with more common photographs of finished meals.