‘We didn’t do that, okay!’

Start Design has denied involvement with one element of Virgin Mobile’s branding. As Richard Branson unveiled the brand last week, Start creative director Darren Whittingham outlined the consultancy’s work for it. But he was dumbfounded when they were all taken to London’s Leicester Square, where a giant 20m transparent mobile phone was unveiled. Inside the phone, in front of TV cameras, were naked models, with only strategically positioned cushions for cover. Whittingham claimed, ‘We didn’t do that, okay!’