London First Centre, the official inward investment agency for the capital, has unveiled a name change and identity conceived by Circus and designed by Johnson Banks (DW 11 November). As Think London, the organisation is represented by a multifaceted logotype that draws on 45 symbols of London’s skyline and cultural life. A blue palette and central line represent the River Thames running through the city. Funded by London First and the London Development Agency, Think London will promote the capital as a location for international businesses.
The design studio has renamed the funeral comparison service Beyond, giving it a new identity centred around a three-dimensional, cartoon man, which looks to counter the “sunsets, flowers and doves”
A new, independent magazine celebrating classic graphic symbols has launched, based on a popular Instagram account created by a London-based designer.
The charity has published its second Design Economy report, which looks at the value of the industry and who makes it up. While design contributes £85bn to the economy, there
D&AD’s annual student and graduate awards sees 194 recipients of its coveted pencil prizes this year, with a campaign for the housing crisis taking the top spot.