London First Centre, the official inward investment agency for the capital, has unveiled a name change and identity conceived by Circus and designed by Johnson Banks (DW 11 November). As Think London, the organisation is represented by a multifaceted logotype that draws on 45 symbols of London’s skyline and cultural life. A blue palette and central line represent the River Thames running through the city. Funded by London First and the London Development Agency, Think London will promote the capital as a location for international businesses.
The branding features a strong, typographic logo based on the designer’s initials, and a “clashing” colour palette of beige and pink.
Last week, we wrote about a new retrospective on graphic designer Nigel Waymouth, whose psychedelic work graced the album covers of Pink Floyd and Jimi Hendrix during the 1960s. Now,
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.