London First Centre unveils identity change

London First Centre, the official inward investment agency for the capital, has unveiled a name change and identity conceived by Circus and designed by Johnson Banks (DW 11 November). As Think London, the organisation is represented by a multifaceted logotype that draws on 45 symbols of London’s skyline and cultural life. A blue palette and central line represent the River Thames running through the city. Funded by London First and the London Development Agency, Think London will promote the capital as a location for international businesses.

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