Macquarie dials branding by Landini

Landini Associates has created the branding for Australian telecommunications company, Macquarie Telecom.

The work follows the opening of the consultancy’s first UK studio earlier this year on London’s Wardour Street, headed up by managing partner Stephen Cribbett (DW October 28).

The Sydney Landini office carried out the work for Macquarie Telecom, a company providing voice, data and mobile services to businesses across Australia and Asia. The group was appointed in May.

The identity uses four overlapping circles to represent the company’s different business offerings. It will be launched across all digital media, marketing and printed material.

‘The new identity is part of our evolution from a telecommunications carrier to a provider of converged communications and data solutions, and the new brand identity helps us to communicate this more effectively,’ explains Denis Rowe, national marketing manager at Macquarie Telecom.