Reed Elsevier is counting on 35 Communications’ annual reports

Reed Elsevier has appointed branding and reporting consultancy 35 Communications to redesign its annual reports and accounts.

The appointment follows a three-way pitch against incumbent consultancy Corporate Edge and Stocks Austin Sice.

The redesigned reports will reflect the ‘innovation and dynamism of Reed’s business’, says Thom Newton, director at 35.

‘We are still in the conceptual phase of the project at the moment. However, we are working on applying a pace and energy to the corporate material.’

Catherine May, director of corporate relations and communications at Reed Elsevier, states, ‘We are confident that 35 understands the communication challenges that we face.’

The work is expected to be completed by spring of next year.

In February 2004, Reed Elsevier reported revenues for 2003 of just under £5bn. The company has four operating divisions, producing more than 15 000 different magazines, books, CD-Roms and Internet-based data and information services.

Most recently, 35 was appointed to create a brand identity for UK Biobank – a health research initiative that aims to build scientific knowledge about common illness and disease (DW 10 June).