Design House joins C&W roster to work on identity roll-out

Design House is supporting Cable & Wireless Worldwide with the roll-out of its new identity – designed in-house – after being appointed to the company’s worldwide design roster.

The consultancy was appointed to the roster following a credentials pitch about two months ago and is now working on the identity roll-out.

Lavinia Culverhouse, managing director of Design House, says, ’We had to interpret the overall look and feel of the new corporate identity and bring it to life.’

This project includes redesigning approximately 100 items of brand collateral including brochures, case studies, and product and sales guides.

Commenting on Design House’s appointment to the roster, Ellis Leeper, design manager for Cable & Wireless Worldwide, says, ’We were looking for a consultancy with the same enthusiasm for producing a consistently high level of quality design.’

The redesigned collateral will begin rolling out this week, initially on brochures.