We Are Him & Her coiffs new Tesco hair-styling range

We Are Him & Her has created the branding and packaging for the new Pro Flex range of hair-styling products for Tesco.

The consultancy was appointed to the project from the Tesco roster at the beginning of the year, according to co-founder Glenn Kiernan.

Kiernan says the consultancy was tasked with developing ’an overriding hair-styling brand that would take in both classic and funky elements’.

The gold bottles are more ’fashion-focused’, says Kiernan, while the white ’extreme’ and ’ultimate hold’ products are ’edgier’.

The new range will start to roll out before the end of the month.