We Are Him & Her coiffs new Tesco hair-styling range

tesco

We Are Him & Her has created the branding and packaging for the new Pro Flex range of hair-styling products for Tesco.

The consultancy was appointed to the project from the Tesco roster at the beginning of the year, according to co-founder Glenn Kiernan.

Kiernan says the consultancy was tasked with developing ’an overriding hair-styling brand that would take in both classic and funky elements’.

The gold bottles are more ’fashion-focused’, says Kiernan, while the white ’extreme’ and ’ultimate hold’ products are ’edgier’.

The new range will start to roll out before the end of the month.

Latest articles

What to look out for at Design Indaba 2019

Ann Crabtree, Alice Rawsthorn, David Droga and John Pawson are among the international speakers at this year’s Design Indaba festival, which takes place next month in South Africa.