Pocknell Studios has branded and designed interiors for vegetarian food takeaway Plant, which opens a pilot store in London’s Soho on 6 December, for a fee of between £65 000 and £75 000.
Plant will be rolled-out across at least ten locations over the next five years, initially in London but eventually nationwide, says co-founder Uchenna Ngwaba.
The consultancy, which came up with a name for the store, also designed food packaging and created marketing and promotional material. It was briefed to create a brand that reflected the ‘sharp food’ on offer in-store.
‘We have created very contemporary interiors. It’s a modern, clean space and pretty simple, without being minimalist,’ says Pocknell Studios founder David Pocknell.
The consultancy has used slate, steel, galvanised metal and ceramic tiling for the store’s interiors, while the design of Plant’s facade features glass and steel.
The opening of Plant, which will serve hot and cold food, is a response to the lack of quality vegetarian fast food in the capital, according to Ngwaba.
‘There is very little choice out there if you don’t want to eat meat and most vegetarian offerings are centred around the egg and cress variety. Plant wants to offer a viable alternative to that by providing good, healthy food,’ she says.
The consultancy was approached by Plant’s owners about the project and won the work without a formal pitch.