Wolff Olins has created the brand ing for New York City in the US, using the brand idea, ‘There is only one New York City, but there is no one New York City’. Part of the brief was to create an identity that will capitalise on NYC as ‘one of the most powerful brands in the world’. It has been launched initially in blocks of colour, which can be built upon with diverse imagery, similar to the idea behind the consultancy’s logo for the London 2012 Olympic Games.
We speak with product designers about how micro-mobility vehicles like e-bikes and scooters can be made appealing for wide-ranging modern audiences.
Moves, changes and appointments happening across the design industry
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?
Having won an award for services to design education, we chat to the designer about why craft isn’t as important as we might think, and why recycling is a con.