Wolff Olins has created the brand ing for New York City in the US, using the brand idea, ‘There is only one New York City, but there is no one New York City’. Part of the brief was to create an identity that will capitalise on NYC as ‘one of the most powerful brands in the world’. It has been launched initially in blocks of colour, which can be built upon with diverse imagery, similar to the idea behind the consultancy’s logo for the London 2012 Olympic Games.
This year’s exhibition features a wheelchair that can climb stairs, a language-translating earpiece and a brand identity for Wales.
A new fundraising book features contributions from Manchester creatives including Peter Saville and Malcolm Garrett, which have been inspired by Tony Walsh’s poem This is the Place.
As Design Manchester celebrates its fifth birthday, we pick out our top exhibitions to catch at the festival, including a tribute to the book covers of Mancunian literary legend Anthony
Atlas has created the branding for the new fashion label, which will also be contributed to by other industrial and product designers.