News in pictures

Wolff Olins has created the brand ing for New York City in the US, using the brand idea, ‘There is only one New York City, but there is no one New York City’. Part of the brief was to create an identity that will capitalise on NYC as ‘one of the most powerful brands in the world’. It has been launched initially in blocks of colour, which can be built upon with diverse imagery, similar to the idea behind the consultancy’s logo for the London 2012 Olympic Games.

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