Wolff Olins has created the brand ing for New York City in the US, using the brand idea, ‘There is only one New York City, but there is no one New York City’. Part of the brief was to create an identity that will capitalise on NYC as ‘one of the most powerful brands in the world’. It has been launched initially in blocks of colour, which can be built upon with diverse imagery, similar to the idea behind the consultancy’s logo for the London 2012 Olympic Games.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last