Intended to fire the imagination, the WOW range of educational toys is aimed at children aged between 18 months and six years. Product design consultancy NAD International Design Group has launched WOW to appeal to parents looking for good value. The blue and yellow logo, branding and packaging are by Wagstaffs. Key product benefits and age range are communicated through on-pack visual icons. The range is currently ten-strong and likely to grow.
From virtual property presentation platforms to craftivism clothing kits, studios are using the current situation to explore new avenues.
The platform is using cultural exploits like photography, film, illustration and music to “elevate women’s sport and carve out more space for female voices”.
The 93-year-old graphic designer, who began her career in the 1950s, talks type, luck and forever seeking Armin Hofmann’s “prima”.
As part of major redesign, the established French marque has unveiled its latest logo: a pared-back coat of arms adorned with its lion’s head.