Intended to fire the imagination, the WOW range of educational toys is aimed at children aged between 18 months and six years. Product design consultancy NAD International Design Group has launched WOW to appeal to parents looking for good value. The blue and yellow logo, branding and packaging are by Wagstaffs. Key product benefits and age range are communicated through on-pack visual icons. The range is currently ten-strong and likely to grow.

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