Intended to fire the imagination, the WOW range of educational toys is aimed at children aged between 18 months and six years. Product design consultancy NAD International Design Group has launched WOW to appeal to parents looking for good value. The blue and yellow logo, branding and packaging are by Wagstaffs. Key product benefits and age range are communicated through on-pack visual icons. The range is currently ten-strong and likely to grow.
The cinema’s new identity features a handwritten-style wordmark and aims to bring consistency to the brand by replacing multiple logos with one design system.
The poverty-fighting charity has a new identity, as does its annual televised fundraiser Red Nose Day, in a bid to create a distinction between the organisation and the event.
We take at look at the design and representation of female characters in video games and ask if they are falling behind the real world in terms of gender equality.
South African annual design conference Design Indaba is just around the corner and we’ve picked out some of the most exciting talks to look out for.