Intended to fire the imagination, the WOW range of educational toys is aimed at children aged between 18 months and six years. Product design consultancy NAD International Design Group has launched WOW to appeal to parents looking for good value. The blue and yellow logo, branding and packaging are by Wagstaffs. Key product benefits and age range are communicated through on-pack visual icons. The range is currently ten-strong and likely to grow.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.