DMB & B’s friendly logo

Friendly society Tunbridge Wells Equitable has a new identity created by DMB&B Design. The logo, a cluster of five good friends, is intended to convey that the client has not compromised its membership in a drive to maximise profits, says the society’s head of sales and marketing David White.

The strapline ‘Your Friendly Society’ reinforces the marque, reminding its members they own the company.