Four Virgin Vie stores to open

Virgin Vie plans to open four sites at seven day intervals, kicking off with its flagship Oxford Street store on 2 October.

Lakeside Thurrock shopping centre, Bromley and Sheffield Meadowhall are the other sites.

Lyons Ames is believed to be involved in packaging and product design. Virgin Vie denies Revolution was responsible for packaging and design development.

The Oxford Street store does not feature a Virgin logo, but the scripted V from the Virgin identity (DW 19 September).

Latest articles

What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon