Pyott creates packs for Habitat

Habitat is introducing packaging by Pyott Design for more than 150 food products.

The range comprises around 70 per cent new products, according to Pyott Design director James Pyott. Aimed at an “energetic and young” market, the range is comprehensive enough to plan whole meals, he says.

Graphic elements, such as splashes for oils and hexagonal patterns for honey ranges, are used to split the overall Habitat food brand into individual family groups, says Pyott.