Tesco calls in Knapp Goodwin

Tesco launches its mobile phone business Tesco Mobile this week, with branding by Knapp Goodwin.

A joint venture between Tesco and O2, Tesco Mobile will offer consumers a range of pay-as-you-go mobile phones.

It is the latest in a series of moves by Tesco into the telecoms market, following the launch of its landline service Tesco Talk.