It seems women can’t handle broadsheet newspapers because their arms are too short. But the Daily Telegraph, which makes no secret of its desire to attract more female readers, is nobly addressing the problem.
It is planning to lop a few vital centimetres off its width to assist women who commute grapple with its immense size to read the news, its publisher, Hollinger International, is reported as saying.
According to Telegraph managing director Jeremy Deedes, the introduction of new presses in 2003 will reduce the length by 2cms and thus enable the paper to narrow its width in the future.
‘It’s not a ridiculous thought [that the paper could narrow],’ he told Design Week. ‘But I don’t think anyone will notice the difference.’