Radio interviews can be turned to your advantage

In Hugh Pearman’s excellent Private View on radio, the imaginary researcher was said to have asked, ‘Can’t you give up your afternoon to get down there for a 45-second interview for which we shall pay you something insultingly small?’

In Hugh Pearman’s excellent Private View on radio (DW 12 April), the imaginary researcher was said to have asked, ‘Can’t you give up your afternoon to get down there for a 45-second interview for which we shall pay you something insultingly small?’


If only the researcher had understood what it was she was really offering.


Of course, what she should have said was, ‘We’d like to broadcast your views and promote your insights to a six-figure audience. Our advertising slots actually cost hundreds of pounds – unless we’re the BBC, in which case you can’t advertise for love nor money – but you’ll be able to talk to our audience for about a minute, and as well as announcing your name, you’ll be able to slip in a mention of your book or your company. And not only will we not charge you, we’ll actually pay you enough to cover your expenses.’


Which makes it a far more interesting invitation, doesn’t it?


Paul Keers, Editorial director, Axon Publishing, Plough Yard, London EC2

Latest articles