The Lovebytes Festival of Digital Art in Sheffield is revealing furry monster idents for the 2007 event, designed by Universal Everything. Consultancy director Matt Pyke wanted to highlight the festival’s theme of ‘process’ with a forward-thinking design, and came up with the idea of a population of ‘unique, friendly furry faces that would appear across all festival literature’, he says.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.