A new marketing trend says a subtle, intelligent approach to selling will lead to long-term rewards. Richard Murray thinks branding designers could learn from it
Arthesia West, the UK arm of German group Arthesia, has yet to replace the six members of staff who left the group to start a new consultancy called Blu. Co-founder and head of Arthesia Berlin Annetta Schommel said last month that Arthesia would recruit five designers who would be “more focused on concept development, not […]
Which printers do design groups like best? Who produces work that has the hard-hitting impact you are looking for, but also takes time to strike up a relationship with you and your clients?
Wiltshire design group Storm has beaten unnamed ad agencies in a pitch to create a press campaign for network solutions company Azlan. The client, which has a £343m annual turnover, is seeking to publicise a data and voice networking product developed in conjunction with hi-tech Cisco Systems.
TV chef and restaurateur Raymond Blanc opened a new brasserie in Birmingham on Monday called Le Petit Blanc. London architecture and design group Tilney Shane has designed the interior of the restaurant, which claims to return the brasserie concept to its roots. Tilney Shane director Jonathan Wilson says, ‘You need to address the marketplace and […]
Pretty Polly is relaunching its ‘grocery’ hosiery range with a redesign by Lloyd Ferguson Hawkins. The range is sold in supermarkets. LFH has redesigned the Pretty Polly marque and a pedestal stand. It uses classic typography to distinguish product type, with photography by Andrew Dunn. LFH creative director Mark Lloyd wanted to convey the elegance, […]
Jack Lohman, a director of Met Studio, will be staying in his job, despite acquiring an interesting sideline. Lohman has been appointed Professor of Museum Communication of the National School of Art and Design at Bergen University, Norway. Remuneration for the post includes a flat and a yacht. ‘I’m thrilled about the appointment,’ says Lohman, […]
A £3m Harley-Davidson European flagship store is to open on London’s King’s Road next month. It will provide an extensive range of facilities for motorcycle enthusiasts. Designed by architectural practice Cullum and Nightingale, the multilevel 1858m2 site will be the new base for the Warr’s Harley-Davidson dealership, which is moving from its existing premises in […]
Currys, the electrical retail chain owned by the Dixons Group, is trialing a new high street store format, developed jointly by Crabtree Hall and the retailer’s in-house design team. The project will see two stores, in Croydon and Leeds, converted to the new format over the next three to four weeks. They will be trialed […]
Retailer and utilities provider Scottish Power has unveiled a new retail format in Hamilton. Created by SCG London, the new store is expected to provide a template for future store refurbishments. The company has more than 90 retail park stores nationwide, mostly in shed-type buildings. “This is an exciting initiative from Scottish Power,” says SCG […]
Guinness’ new glass is designed to create a smoother drink and more consistent head. The new in-house design is based on the existing tulip-shaped glass. Selected over 23 rival designs, it will be rolled out in UK pubs imminently.
I can see why Michael Wolff is described as “head of imagination” in his letter about British Airways (Letters, DW 13 August). A giant leap would be required to convince me that Braniff was a successful airline on which to model British Airways. I had the misfortune to run an investor relations programme for Braniff. […]