Arkell’s launches Millennium ale

Arkell’s Brewery is to introduce a one-off premium ale to celebrate the Millennium. Aimed at beer collectors, 2M Millennium Ale features packaging created by Robson Dowry. The label documents the Swindon brewery’s history, from its launch in 1843 to 2000, via a time line. A blue and silver colour palette has been used to convey a premium, celebratory feel.