London group English & Pockett has developed a new on-air identity for Italian broadcaster ReteQuattro. The channel is targeted at an upmarket audience between 45- and 65-years-old. E&P has used this market’s values in choosing the tone and look of the idents, which use situations and colours to create mixtures of warmth and cold, or confusion and clarity. The new look launches on-screen next month.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.