English & Pockett develop on-air identity

London group English & Pockett has developed a new on-air identity for Italian broadcaster ReteQuattro. The channel is targeted at an upmarket audience between 45- and 65-years-old. E&P has used this market’s values in choosing the tone and look of the idents, which use situations and colours to create mixtures of warmth and cold, or confusion and clarity. The new look launches on-screen next month.