Four IV has created the first annual report for New Look since the retailer’s flotation. The photograph on the semi-transparent outer cover is repeated on the inner cover, but with the model’s eye open, reflecting the company name. Colour fashion photography is used throughout the report to illustrate the chain’s products.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.