Four IV has created the first annual report for New Look since the retailer’s flotation. The photograph on the semi-transparent outer cover is repeated on the inner cover, but with the model’s eye open, reflecting the company name. Colour fashion photography is used throughout the report to illustrate the chain’s products.
Morrama designed practical packaging with a “simple minimal aesthetic” for the restaurant chain.
New look deigned to be more legible and coincides with relaunched website, which aims to be more intuitive.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.