Harley flagship opens in the UK

A £3m Harley-Davidson European flagship store is to open on London’s King’s Road next month. It will provide an extensive range of facilities for motorcycle enthusiasts.

Designed by architectural practice Cullum and Nightingale, the multilevel 1858m2 site will be the new base for the Warr’s Harley-Davidson dealership, which is moving from its existing premises in Chelsea. The dealership was established in 1924.

It will feature Europe’s widest display of new and used Harley-Davidson and Buell motorbikes and a range of rare and collectable machines. There will also be storage facilities for 500 Harley-Davidsons.

Cullum and Nightingale project architect Edward Rutherfoord says: “There is flexibility in the design allowing the owner to hang bikes or aeroplanes from the ceiling or bring cars in.

“The ceiling is quite elaborately profiled and there’s walnut flooring throughout with purpose-made display racking,” he explains. A coffee bar will include leather sofas and a jukebox.

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