Pretty Polly is relaunching its ‘grocery’ hosiery range with a redesign by Lloyd Ferguson Hawkins. The range is sold in supermarkets. LFH has redesigned the Pretty Polly marque and a pedestal stand. It uses classic typography to distinguish product type, with photography by Andrew Dunn. LFH creative director Mark Lloyd wanted to convey the elegance, femininity, glamour and fun of the brand. ‘It has to be made easy to shop at point-of-sale by clearly communicating each product’s use,’ he says.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.