Pretty Polly is relaunching its ‘grocery’ hosiery range with a redesign by Lloyd Ferguson Hawkins. The range is sold in supermarkets. LFH has redesigned the Pretty Polly marque and a pedestal stand. It uses classic typography to distinguish product type, with photography by Andrew Dunn. LFH creative director Mark Lloyd wanted to convey the elegance, femininity, glamour and fun of the brand. ‘It has to be made easy to shop at point-of-sale by clearly communicating each product’s use,’ he says.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.