Pretty Polly is relaunching its ‘grocery’ hosiery range with a redesign by Lloyd Ferguson Hawkins. The range is sold in supermarkets. LFH has redesigned the Pretty Polly marque and a pedestal stand. It uses classic typography to distinguish product type, with photography by Andrew Dunn. LFH creative director Mark Lloyd wanted to convey the elegance, femininity, glamour and fun of the brand. ‘It has to be made easy to shop at point-of-sale by clearly communicating each product’s use,’ he says.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.
To increase accessibility, the new branding took influence from colour scheme of the existing PayPal payment button.
From a series of hip-hop stamps to recycled mezcal packaging, take a look at recent highlights from the world of design.
All three gold-winning projects in this year’s awards are rebrands of companies that were in economic decline.