Pretty Polly relaunches ‘grocery’ hosiery range

Pretty Polly is relaunching its ‘grocery’ hosiery range with a redesign by Lloyd Ferguson Hawkins. The range is sold in supermarkets. LFH has redesigned the Pretty Polly marque and a pedestal stand. It uses classic typography to distinguish product type, with photography by Andrew Dunn. LFH creative director Mark Lloyd wanted to convey the elegance, femininity, glamour and fun of the brand. ‘It has to be made easy to shop at point-of-sale by clearly communicating each product’s use,’ he says.