Tesco, the UK’s biggest supermarket chain, is launching a network of in-store Internet cafÃ©s to “give people a feel for the Internet”. A consultancy has not yet been appointed to develop the cafÃ©s.
A Tesco spokesman confirms that “we are going to do it” though there are no definite plans about the number of outlets or where they will be. He believes the cafÃ©s will build on the success of the existing Tesco website, which was established in July 1998 and created by Designer City.
“TescoNet is going very well, but there is still a large proportion of people who are curious about the Internet. They are put off by big computer brands and have a fear of the technology,” he explains.
The supermarket could not confirm whether customers would have to pay for the new in-store sites or if it would be tied in with the loyalty card schemes.