TV chef and restaurateur Raymond Blanc opened a new brasserie in Birmingham on Monday called Le Petit Blanc. London architecture and design group Tilney Shane has designed the interior of the restaurant, which claims to return the brasserie concept to its roots. Tilney Shane director Jonathan Wilson says, ‘You need to address the marketplace and situation it’s in. Birmingham is more metropolitan than anything we’ve done in the past, though the corporate blue is used throughout the restaurant,’ he says.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.