Fair dinkum to British obsession with Australia

With the proliferation of design work stemming from Australia at the moment, and the recent launch of Tourism Australia, what could be done to tap into the market down under?

With the proliferation of design work stemming from Australia at the moment, and the recent launch of Tourism Australia, what could be done to tap into the market down under?

There has been a complete shift in attitude towards Australia in the past few years. All things Antipodean are now very desirable – whether it’s the fabulous lifestyle or the equally fabulous Kylie Minogue, Australia has now all of a sudden become a classic aspirational brand for us Brits.

Phil Dean

Managing partner

Thompson Design

Leeds LS8 2QB

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