It may be time for a slimmer Little Chef to adorn Britain’s roadside eateries, but the company’s head of marketing Joanne Blake knows that there will be resistance from Charlie’s loyal fans, who write in every week. Not only did the idea to redesign the character stem from the restaurant chain’s healthier menus, she says, but there has been concern that the loveable chef bears a bit too much resemblance to a baby carrying a tray. Parents, it seems, are worried that the image of a child carrying hot food is not something families should see while driving down the A38.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last