The consultancy was appointed in 2008, according to a spokeswoman. The new design for Loka sees the brand’s forest graphic redrawn and the Loka logo updated, with the font’s serifs and rounded edges removed. A ’wave’ device at the base of each Loka label communicates the flavours.
Holmes & Marchant says the aim of the redesign of the flagship Spendrups beer range was to ’create a strong icon for the brand, incorporating the naturalness of the grain plus the heritage of the brewery’.
Jason Botterill, account director at Holmes & Marchant, says, ’It was crucially important for Spendrups to invest in design to ensure its home-grown brands continued to compete with international names.’
The new designs are set to launch on shelf.