Anderson Design points the way to Tower Bridge signage

Anderson Design & Marketing has created a 100-strong signage system for the Tower Bridge area of London, as part of a wash-and-brush-up of the district. Installation of the eight sign types will begin next week.

“The signs fall into three categories: directional signage for pedestrians; interpretative plaques giving historical information; and gateway signs to help orientate tourists. These include Welcome to the Pool of London flagpoles and maps of the area,” says Southwark Council project manager Clive Fraser.

The project is the brainchild of the Pool of London Partnership, set up in 1995 to regenerate the areas around London Bridge, Southwark, Tower Hamlets and the City of London.

“The aim is to spread people from the popular tourist area between London Bridge and Tower Bridge, to the surrounding areas,” according to Anderson Design & Marketing senior designer Sean Brereton.

Brereton and his colleague Richard Nicoll carried out the initial research work for the project while at Leslie Jones Architects. Both moved to Anderson and took the project with them.

The Elephant & Castle district in Southwark has just installed a new 95-strong signage system, created by Lippa Pearce. This forms part of Southwark Council’s drive to make the area more tourist-friendly.

See First Sight, page 11