Turner Duckworth has created a range of cheeky bath and beauty products aimed at girls between 14- and 24-years-old. The range goes under the name Secret Weapon and has four ‘personalities’ – temptation, energy, purity and desire. The idea is that these girls will able to select one of the ‘personalities’ from their armament according to their mood, says consultancy creative director Bruce Duckworth. The products are intended to ‘bring out the devil’ in the user, as implied by the diabolic motif. Each pack carries the stamp ‘tried and tested on men’, which Duckworth says gives it ‘a little bit of girl power’. The brand already includes shower gel, perfume, green furry pens, lip balm and soap, and will be extended.
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